When life (my professor) gives you a letter-number make a logo, business system, matching collateral, a functional 4 page website layout, and finally a whole entire brand identity. Seventeen is a conceptual skincare brand resulting from the combination of the letter X and number 7. The project displays a cohesive visual system that conveys the clean and glowing aesthetic of a real skincare company.

Various sizes
Illustrator, Photoshop, Adobe XD
Spring 2021
Brand Identity

© 2022 Rania Elqadah