Prada’s Candy Eau De Parfum presents an explosive, excessive and sensual scent. In an effort to highlight this better, I redesigned both the primary and secondary packaging. The inspiration for the redesign lies in the fragrance's name itself. Here I personified the sugar confection the scent is named after so it is impossible to ignore. The primary outer packaging box displays a lux introduction to ‘Candy’. It is followed by the secondary candy-shaped bottle that is ready to be unwrapped to reveal an enticing bold color that corresponds to each version of the scent. The different versions include Candy ‘Kiss’, ‘Gloss’, ‘Pop’, ‘Crush’, and ‘Cream’.

Various sizes
Illustrator, Photoshop, Blender, After Effects
Spring 2022
Packaging, Brand Identity

© 2022 Rania Elqadah